Content authority has long been a buzzword in all industries and there’s a big reason for that - we are in a content era!

Content creation is producing texts, articles, videos, images, recordings, or any other form of content with a purpose to inform, entertain, attract, gain the trust of potential customers.

Several brands leverage content authority to demonstrate knowledge, trustworthiness, and authority in their field. It helps potential customers find you and get what they need, while you get them to trust your business.

When you’ve built authority, potential customers and clients begin to count on you and trust…


To every business owner, making sales is paramount.

Sadly, making sales is an area where most business struggle.
You mostly get stuck and do not know how to move your customers from, "I'll get back to you" to actual payment.

You've either been skipping important steps in your sales strategy or you've been doing it all the wrong way.

Take note. In these 8 short steps, I'll show you the personal sales strategy that has helped Futurex Digital generate millions in revenue.

  1. Sighting: This is one of the most important aspects of sales.

How well do you understand your customers?
Do…


If you think of your business as a rocket, content is the fuel that moves it forward.

Content marketing is as old as storytelling and marketers have been telling brand stories using content for hundred of years.

Thankfully, it has gradually evolved with the advancement of technology with several tools to perfect the various formats of content. Content marketing has proven to be one of the best ways to help promote businesses both big and small

Here are cumulated resources to help make your journey as a Content Marketer easier.

BuzzSumo

In order to know what content to dish out to…


15 Strategies You Can Adopt Today

Your business will not grow!

If you do not practice the right marketing strategies.

Every business owner wants overnight success. Every entrepreneur — including you, wants to stumble on that tactic/strategy that will boost your revenue overnight

This article does not promise you a magical increase in sales, but combining these different marketing strategies will grow your business faster and with less effort

  1. Cause marketing

People love to give back.

There’s a different type of loyalty that goes to a company whose partial profit goes to a cause they believe in.

The idea of Cause marketing is quite simple, you…


The widely believed article that 8 out 0f 10 businesses fail in their first year by Forbes is a blatant lie! The article references a Bloomberg source which is unlocatable.

According to the US Bureau for Labor Statistics, 50 percent of all new business make it to their fifth year and one third make it to their tenth year. The Small Business Administration says that 66 percent of businesses make it to two years.

The problem is that no one can decide on what companies count, and which ones don’t.

Yes! It's true that starting a business can be tasking…


Warning: Followers don’t really matter

Most businesses invest in social media strategies and developing a strong social media community so they can positively impact their revenues and profits whilst also increasing customer lifetime value.

It’s not enough to understand practical strategies to grow your business online without clear ways to measure the result you are getting.

There are several key performance indicators (KPIs) to measure on social media.

But the metrics that truly matter are ones that answer the following questions:

Are you reaching qualified people?

Are you engaging with the right audience?

How many inquiries about your product or service?

How many of them…


Businesses are changing face. With over 4.7 Billion people being active users on the internet as of July 2020 which comprises about 59% of the world population. It’s little or no wonder that businesses are all competing to dominate the internet space.

Of course, we all know the story of how Jeff Bezos of Amazon made his fortune in this space.

Congratulations! If that's how you got the motivation on making the decision to improve your business visibility online.

But the question is, are you doing it the right way?

Running a successful business online can be tasking and challenging…


Value is a shared idea about how a business is ranked in terms of desirability, worth, or goodness. To provide value to another person, it must take on a form that they are willing to pay for.

Once you master the 12 forms, you will find many ways to package your value in different combinations to reach and serve different kinds of people, price points, and budgets.

According to Josh Kaufman, there are twelve standard forms of values in business:

Product

Product is anything you can buy off the bar, which needs to be personalized and customized to your clients…


“I am present on all social media platforms already and my business is doing fine. So, why exactly is a website necessary?”

Most times, businesses refuse to grow beyond the phase they are currently in, beyond the now.

‘Websites are meant for bigger cooperation alone, perhaps when I dominate my space, I’ll create one”

For a long time now, several businesses have been leaving money on the table with their reluctance of getting a website for their business.

Why exactly is it important?

If your business is not on the internet, your business will soon be out of business —…


The word “brand” is used pretty loosely these days.

For example, people might use the word “brand” to talk about logos, though a logo or identity is not a brand.

But really, it’s much more than that.

A brand is a set of intangible assets of a company, service, or product.

It is a definition of an emotional relationship between customers and the business.

Contrary to popular belief that branding is only important for big businesses or can be built in one day. …

Futurex Digital

FUTUREX DIGITAL is a digital empowerment company that specializes in secure technologies for today and tomorrow's business growth

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